Tech, UX, & Innovation
AI development, software engineering, and technical artistry
Explore ProjectsI transform complexity into elegant simplicity. This signature approach—what I call "Sophisticated Simplicity"—defines everything I create, from marketing strategies to visual narratives to user experiences.
My unique value comes from an integrated perspective few possess: formal training in psychology, film production, and marketing from USC, combined with self-taught technical expertise that began at age eight. This foundation allows me to deconstruct challenges to their first principles and rebuild them into solutions that resonate both intellectually and emotionally.
Where others see boundaries between disciplines, I see connections. Where others get lost in complexity, I find clarity. This is my distinctive contribution: the ability to bridge analytical precision with creative intuition, creating experiences that communicate complex ideas with deceptive simplicity—making the sophisticated feel intuitive and the complicated feel essential.
AI development, software engineering, and technical artistry
Explore Projects"I have known Federico since the beginning of this fall's semester when he joined our Graduate course, "Directing in a Virtual World", at USC's School of Cinematic Arts. He has impressed me with his maturity, his ambition, and his notable balance of creative thinking and technical mastery. The breadth of his experiences and the strength of his motivation are additional reasons to be optimistic regarding the excellence of his future work."
"I've had the pleasure of knowing Federico for over a year, both as a student and as the interim president of the Student Advisory Council in our MS program. I admire his drive, passion, and servant leadership to others. One of his most notable achievements during his interim presidency was formulating a cohort-wide survey that received a 100% response rate. This invaluable data directly influenced our program's top-level decision-making, from guest speaker selection to event scheduling. Federico's operational efficiency and ability to bridge the gap between administrative needs and student desires make him a great asset. I highly recommend Federico for any role he chooses."
"Federico is an individual of remarkable skills and character. I have known him for over twenty years and have witnessed his relentless ambition, communication skills, and motivation. Federico has very good writing skills. His ability to articulate complex ideas is a testament to his intellectual prowess. His multifaceted skill set ranges from analytical acumen to strategic and creative thinking. I am incredibly proud of the person Federico has become and recommend him for any role that requires a blend of his skill set, leadership, and integrity."
"As the Technical Manager of Arbofarma, I've had the privilege of working closely with Federico in various capacities. His expertise in deal-making, negotiation, budgeting, and marketing has been invaluable to our operations. Federico served as a critical advisor during pivotal phases of our company's growth, offering strategic insights that significantly impacted our top-level decision-making. His ability to analyze complex data and translate it into actionable strategies is unparalleled. His consultancy in IT infrastructure has also modernized our systems, making us more efficient, secure, and competitive. Federico's blend of technical acumen and business savvy is rare. I wholeheartedly recommend him for any endeavor, especially if it requires a visionary leader with a deep understanding of technology and market dynamics."
Achieved an 85% audience rating UX score through systematic testing with 20+ participants
*Industry benchmarks based on MeasuringU research on System Usability Scale (SUS) scores
Improved cross-functional team efficiency by 210% through implementing standardized processes
Achieved 80% reduction in production time while maintaining quality standards
Increased digital engagement by 75% through implementing intuitive navigation patterns
Created AI video transformation by integrating dozens of machine learning models
Led and managed a large team with effective leadership principles
Developed comprehensive analytics framework for data-driven decisions